Melbourne’s Fashion Scene: Must-Visit Boutiques   


For anyone wanting to reject the customs of fast fashion or simply hope to revamp their wardrobes to reflect the style of their dreams, Melbourne’s stylish and highly acclaimed independent and sustainable boutiques will tick every box for every preference. 

For the international fashionistas ready to hit the ground running, it is vital to remember that Australia has strict laws and regulations surrounding the consumption and usage of nicotine and vape products. Should you hope to indulge while vacationing down under, you will need to educate yourself on how to get a vape prescription before you board your flight. 

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Green With Envy

Green with Envy has been a Melbourne staple since 2000. This fashionable boutique offers a carefully curated selection of top designer labels from around the world, ensuring that its prized clientele has easy access to the latest trends and popular pieces. The flagship store can be found on Chapel Street in South Yarra, which is well-known as a bustling shopping district. 

The establishment is well-known for its specialization in unique, once-off creations and exclusive lines. Its in-house collection includes a range of high-quality garments for men and women. As an added bonus, it also offers online shopping, with a user-friendly website that gives fashion lovers the most convenient way to purchase their offerings from the comfort of their own homes. 

Leonard St.

Leonard St. is a standout clothing boutique known for its unique and whimsically artistic approach to stylish womenswear. Its distinct collection showcases vibrant and eye-catching prints and patterns, which are often made locally in Melbourne. Visitors to the store can expect to stumble across eclectic pieces like the Bannockburn Vest in Pinstripe and the Shearling Vest in Denim. 

The label has four stores strategically located across Melbourne, meaning you will likely never be far from one of their establishments when the shopping bug bites. And for those who prefer to avoid mainstream clothing stores and generic clothing trends, you will be happy to know that Leonard St. is listed among Melbourne’s independent boutiques that are officially recognized for contributing to the city’s reputation for high-quality and innovative fashion. 

The Standard Store

The Standard Store has quickly become a shopping favorite in the east coast city of Sydney. Now, Melbourne locals will be able to enjoy the quality and range it offers after it opened a new store on Gertrude Street in Fitzroy. 

This eclectic store has received high acclaim and a formidable reputation for the ultimate churn-and-burn fashion. It stocks a meticulous selection of quirky and unusual womenswear and menswear alongside premium accessories and unique jewelry collections. First-time visitors may be intimidated by the interesting offerings, but they will quickly become converts once they can visualize the endless possibilities. 

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Clothing The Gaps

Situated in the heart of Brunswick, in Melbourne’s vibrant inner north, Clothing The Gaps is a unique Aboriginal social enterprise that should be at the top of any fashionista’s must-visit list. Sales here support local aboriginal businesses, while visitors can engage in meaningful and informative conversations currently dominating First Nation communities. 

Enjoy a wide and varied selection of Melbourne-made accessories, authentic and stylish clothing, stationery, and homewares before ending the day with a stop at one of the many top-quality restaurants, bars, or bistros dotted across this vibrant city. 

Alpha60

Alpha60 is largely considered a Melbourne fashion institution, propelling creativity from its Collingwood-based studio. The brand was first conceived in 2005 by siblings Alex and George Cleary, who built their collection around high-quality basics and a few statement pieces to tie a look together. 

The relatively muted norm-core color palette is showcased in classic styles and designs across flowing and comfortable jackets, high-quality knits, and off-beat men’s tees. Additionally, you can peruse a stylish range of footwear and accessories to ensure you walk out of the store in a fashion-forward outfit from head to toe. 

Haus of Dizzy

If you need a little sparkle and bling in your wardrobe, there is no better place to visit than Haus of Dizzy in Fitzroy. This premium jewelry store offers a collection of effortlessly stylish statement pieces that will be the ultimate addition to any look. 

Kristy Dickinson, a proud Wiradjuri woman, is the creative brain behind this spectacular brand, which has built a favorable reputation for its boldly unique and empowering designs. Each piece is entirely one-of-a-kind, meticulously designed before being laser-cut and hand-painted to perfection at their studio. 

Incu

Incu, the fashionable masterpiece established by twin brothers Brian and Vincent Wu in 2002, has since become a stable in Melbourne’s fashion scene. The boutique is known for perfectly blending streetwear and luxury pieces, making it a prime stop for fashionable visitors to the city. 

The store carries a wide variety of iconic international brands and emerging Australian labels, including Acne, Patagonia, Opening Ceremony, Carhartt, and A.P.C, to name a few. Incu has recently opened its largest store yet, situated in QV Melbourne. It holds a carefully curated selection of womenswear, menswear, and lifestyle products. The brand believes this latest expansion reflects its continued commitment to delivering a well-rounded shopping experience for its customers.

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